Research Paper: Models :: essays research papers

Research Paper: Models My research paper is going to consist of both a research paper and a album containing pictures that was collected. My research paper is going to provide information on what two guys imagine and think about when they think of women. These two guys are Mike, my friend and Timmy, my cousin. These guys are basically the guinea pigs in my experiment and their findings will be collected in the album. The other half of the research project is the paper that will not only explain the project but give information on the pressure that has been put on so many women to look like perfect and in many ways models. With the experiment, I handed both Mike and Timmy four magazines: two Mademoiselles and two Allures. I then asked them to go through them and rip out the pictures that they would want "their women" to look like. The collection of their ideal women is in the first half of the album. Notice that the pictures are mostly of models that are half dressed, thin and in provactedly positioned posies. The makeup on these women are all perfect and their hair is obviously not out of place. The selection of pictures not surprisingly were of women who not only were half dressed but also in their undergarments. The second half of the experiment was basically done in the same way; but this time I asked for them to tear out pictures that they would want their wives to look like. With four different magazines they tore out pictures of more conservetly dressed women. Their selection still consisted of beautiful women, only this time they were wearing clothes that the average person would be able to wear on the streets and not be called a dirty name. The women were still beautifully made up the a hair and makeup but this time it wasn't so dramatic; their poises were also "innocent"; I'm not surprised. But what did surprise me though was that their style in pajamas totally changed. In the first part of the experiment the two guys picked out the pictures of the women wearing what I would consider "tacky" nightgowns, but for their wives they picked out the pictures where "softer" and a lot less "showy" I guess at that point they did take into consideration that comfort is more important then what it looks like. These two guys, the guinea pigs, is a very small of a large majority of men with these expectations. From the information that I gathered from the guys, Mike and

Psychological factors that affect performance in sports Essay

Competition in sports and the general performance of athletes in various competitive activities results in increased stress among the athletes. This increased stress makes the athlete to react mentally and physically in a way that negatively affects the performance capabilities of the athletes. The athletes may tense, increase their heart beats, sweat allover as they agonize about the possible results of their performance. Such athletes find it difficulty to focus on the mission ahead. This aspect has resulted in many coaches and trainers to take more interest in the subject of sports psychology, specifically in the aspect of competitive anxiety. The attention has centered on factors that affect performance in sports, physical activity and exercise and on skills athletes apply in competitive environment. Ones the factors effecting performance are established, the skills required for succeeded in competitive environment are also taught to the athletes. This paper seeks to research on Psychological/mental factors that affect performance in sports, physical activity and exercise. To carry out this objective, the paper will proceed by highlight the issue under discussion, reviewing previous literature on the subject in details, and discussing the finding, the lastly make the concluding remakes based on finding of the researcher paper. The issue Sports participation by athletes places a lot of physical as well psychological stress on these athletes. Rushall and Potgieter (1987) explain that a serious competitive situation is whereby the outcomes of performance of the athletes are most crucial and strongest. Factors which affect the athlete’s view of this situation have been explained by Rushall and Potgieter (1987) as ‘sports stress checklist’. According to Teed, (1987) differences in these factors results in performance inconsistencies, while at the same time they also imply patterns which influence exceptional performance. In tough and serious performance circumstances, it has been established that performance based strategies of specific elements have significant impact on performance reliability and consistency (Syer, and Connolly, 1984). There is always need for particular preparations to be done in various fields such as performing arts, and business, (Goetz). Though, previous studies have established that there is always need for such psychological preparations to be undertaken in the field of sports, it is still being overlooked in many sporting setting by trainers as well as sports psychologists. In addition, when plans or strategies are drawn mainly by the athletes themselves, Syer and Connolly (1984) notes that they result in the following advantages, reduced uncertainty and interpretive disruption as well as stress brought by negative circumstances, improved performance consistency of athletes, better coping ability for difficulties, and lastly reduced performance declines. The following section takes a detailed look on psychological factors that effect performance. Literature review: Factors affecting performance  Segmenting sports activity and other physical activities In case the event or activity to be performed is long, it is required that it should be broken down into shorter segments. The segments ought to be short enough so that the athlete is able to concentrate fully on what is required to be done and thought during that period. This helps the athlete to focus on achieving of successful competition aspects. Arranging competition is this way is termed as segmenting. Segmenting has originated from two main sources. One, the goal-setting past literature has indicated that far-off goals have got less effect on athlete performance compared to proximal goals (Syer and Connolly, 1984). A performance goal which are short-term and which, center on processes required for successful conduct improves performance. Two, people facing extensive assignments normally break the down to better manageable parts Stress Stress is major factor which affects athletes’ performance. Numerous studies have indicated that stress has directly effect athletes, though the extent of the effect is not various and it is hard to measure correctly. In a study to measure stress carried out by Jones and Hardy (1989), electronic gadgets were attached on athletes so as to directly measure the physiological arousal of the athlete using a process termed as telemetry. The gadget transmitted a radio signal into a receiver whereby physiological responses like the heartbeat can be assessed while the athlete is carrying out his/her normal activities and when he/she is involved in sporting action. The study revealed that athletes experience high degree of arousal when in sporting activities. However, the shortcoming with this method of measurement is that the results can not ascertain for sure which kind emotion is being felt by the athlete, it came be anxiety caused by stress, or it could be excitement caused by joy of participation in the sporting event. However, in another study by Jones and Hardy (1989) it revealed that sporting activities are not very much stressful for athletes particularly when compared to other physical activities in which the athletes are evaluated according to their performance. Nonetheless, it remains apparent that sporting situations are able to result in increased degree of stress for many athletes. Instead of the athletes finding competitive sporting activities challenging and enjoyable to take part in, a number of athletes certainly experience anxiety and threats in such a sporting situation. Jones and Hardy (1989) adds that anxiety together with fear resulting from stress are what many individuals would like to avoid, but this is exactly what effects a lot of athletes. Many athletes drop out off sporting activities because of these two aspects, as they find sporting activities to be threatening instead of being pleasant experience. A high number of individual also revealed that they would prefer to take part in sports and other physical activities by they fear that they will perform badly and if there is selection going on, they would even be selected to join the team. Thus, stress is a major factor which affects sports and can reduce the enjoyment of taking part in sporting activities Thought contents of athletes  Performance efficiency of an athlete is usually reduced due to distraction but it is improved by having relevant concentration. However, there are Holingen and Vikander, 1987) asserts that there are a number of exception to this opinion, for instance cognitive interference. But, Jones and Hardy (1989) say that, to perform well in tasks under stressful situation, the athlete has to focus his/her attention on the processes of completing the task successful in the best position. This specifically is true when it comes to sports. Cognitive concepts like attention focus and flow have a characteristic of a particular task orientation. However, this orientation differs in relation to the stage as well as the kind of activity being performed. Cappaert and Rushall (1994) explain that the objective of focusing on task-relevant information is to make sure that every resource is made available to the athlete in sporting activities. Athletes should be being able get focused and concentrate on the cues in a sporting activity so that they can effectively deal with the present task. These skills of focusing assist the athletes to maintain their individual mental intensity within a sporting activity. General techniques of concentrating comprises of avoiding distractions, skills to develop awareness (Syer and Connolly, 1984). Self statement This is your inner voice, what you an athlete says to him/herself. This aspect of self-talk relates to the manner athletes feel and also act. However, Jones and Hardy (1989) explains that changing ones self-statement and making it positive creates a positive mental position, which in term gives the body a positive approach to an a physically activities and makes the athlete to perform better in that activity. This observation is supported by Syer and Connolly(1984) who asserts that self-statement is as well associated with factors which are related to improved performance, for instance coping (Gibson and Heads, 1989), self-efficacy (Jones and Hardy (1989) and self-concept (Selkirk, 1980) In a study carried out by Cappaert and Rushall (1994) they established a direct impact of negative self-talk on swimmers performance. In another observation of 20 tennis players participating in a tournament, it was established that negative self-statement was linked to losing, those players who used positive self-statements and believed in its utility worn much more points as oppose to those with a negative self-talk (Holingen and Vikander, 1987). Positive self-statement was a crucial aspect of a game plan for improving results of basketball (Teed, 1987) and as Holingen, and Vikander (1987) explains for learning essential forms in ice-skating. And also for increasing the total number of wins by tennis players

NCMMOD4CA

The Far East business communication differs from European and American styles. Culture, religious traditions and unique Eastern values have a great impact on the personal style of negotiators and their behavior patterns. Different nations stress different aspects of the negotiations. Some of them underline substantive issues directly related to the agreement while others stress relationships. Martin et al (1999) identify four main stages of negotiation process: â€Å"relationship building;  Ã‚   exchange of information, persuasion and compromise, and concessions and agreement†. At the beginning stage of negotiations, the unique issues of the Far East business communication are importance of detailed information about business partners, asking probing questions, importance of socializing and exchange of information. Asians prefer to spend time asking questions about financial, market, manufacturing, and personal issues relevant to the negotiation. Before the meeting, Asians spend time searching for infomation about the business partner and his business relations. â€Å"The Japanese admire people who are well informed, sincere, honest, and serious about their work† (Paik, Tung 1999). Socialization involves development of personal relations with business partner. In contrast to American businessmen, Asians logic is based on spiral or non-linear bases, holistic and cyclical approaches. â€Å"Asian managers tend to analyze issues in a more systemic, circular, and interactive way as compared with American managers who often examine issues based on linear causality† (Paik, Tung 1999). In contrast to Europeans and Americans, Asians do not use argumentation and persuasive reason during negotiations.   For Asians, time is â€Å"nonlinear, repetitive and associated with events†. For Americans, time is â€Å"monochronic, sequential, absolute and prompt† (Paik, Tung 1999). For Asian businessmen, working to a common goal is the most important feature of the negotiations. This means the development of a long-term relationship. Japanese conduct negotiation in a nonlinear manner and in a distinctive style. The difference is found in motivation and the purpose of negotiations. For Americans, signing of a contrast means the final stage of negotiations while for Asians signing of a contrast implies â€Å"the beginning of a long and productive relationship† (Paik, Tung 1999). At the final stage, Japanese businessmen are concerned with the end-results and relations rather than the length of negotiations. These variables shape the values and the behavior of Asian employees and enable researchers to explain differences in the way different countries conduct their business affairs. Also, â€Å"Asian managers find the constant rotation of people involved in the negotiation process as disruptive and confusing† (Paik, Tung 1999). In spite of great differences between American and the Far East styles, researchers prove that the personal style of Asian businessmen is a mixture of Europeans business norms and practices based on unique Eastern values and religion, psychological characteristics and cultural traditions. The Far East negotiator is patient and silent, introvert and tolerant, well-informed and friendly. He follows â€Å"an indirect and harmonious style†, oriented on the end results. Sometimes, his reasoning and argumentation seems illogic to Americans. They reflect emphasis on personal relations and strategic goals, importance of seniority and organizational hierarchy. For Asians, ‘listening’ attributes are the most important. â€Å"The primary persuasive tactics in the Japanese business negotiations appear to consist of volunteering of more information and the use of silence† (Martin et al 1999). Verbal communication is on the second place. Asians use both oral and written communication during negotiations. They can involve annual reports or press releases, provide a great deal of information about the type of project they want to launch. Oral communication helps to enhance task accomplishments; second, to make sense out of content; and third, to supply the bridge between parties. The first level involves cognitive meaning, which focuses on either/or choices. â€Å"Listening’ attributes take about 45 % of negotiations time while Verbal communication takes about 20%. Non-verbal communication involves handshaking and expression of emotions. During negotiations, many Asian businessmen use â€Å"extensive non-verbal means†. Europeans and Americans rely on empirical information, logical reasoning and argumentation (verbal communication) while Asians rely on sensitivity and intuition, non-verbal signs and facial expressions. For instance, â€Å"Nunchi refers to an ability to silently understand what the other party is thinking by reading non-verbal cues, a process similar to that used in a game of poker† (Paik, Tung 1999). The vast majority of nonverbal behaviors is intuitive and is based on normative rules. Except for behaviors such as good manners or etiquette, little formal training is provided for nonverbal communication. In Asian meetings, verbal communication is highly structured and is reinforced through an extensive formal and informal learning process. There is no clear-cut linguistic structure for nonverbal communication even though researchers have found some consistencies in how Asian people interpret nonverbal behaviors. It is possible to say that for Asians the process of negotiations is ceremony which helps to establish long-term relations and business partnership. In sum, national culture and culture of business relations have an influence on communication styles, interaction and behavior patterns of the Far East businessmen. The fundamental value is the dualistic existence innate within the Asian culture and a short-term view in many interventions. While mental representations certainly are not identical, particularly in cross-cultural interactions, message producers and receivers both add meaning to communicative exchanges. Spoken words of friendly greeting in another's language might well be translated properly by interpreters, yet cross-cultural communicators will still need to know the cognitive meaning of a friendly smile in contrast to a lascivious one. An understanding of how representations are formed is first required in order to acquire the necessary cognitive tools to make sense of cross-cultural communicative exchanges in Asia. Works Cited 1.  Ã‚  Ã‚  Ã‚  Ã‚   Martin, D., Herbig, P. Howard, C., Borstorff, P. At the table: Observations on Japanese Negotiation style. American Business Review. West Haven: Jan 1999, 17 (1): 65-71. 2.  Ã‚   Paik, Y., Tung, R.L. Negotiating with East Asians: How to attain â€Å"win-win† outcomes. Management International review. Wiesbaden: Second Quarter 1999, 39 (2): 103-122.

In the Lake of the Woods: Hypothesis Chapters

This chapter briefly states about the disappearance of Kathy, and what she could have been thinking of when In her â€Å"dermatome† phase. It also briefly outlines possible roads she could have taken, let it be with another man or simply Just fed up of her own life with John. This hypothesis demonstrates how profoundly hurt she was by politics and Johns selfish ways. Hypothesis Chapter 2: In this chapter the truth about John in Vietnam has come out, and Kathy is wondering what is with all of these secrets? And she really is starting to reevaluate their marriage o see if it could work. UT as she keeps thinking she starts to realize that they together for all the wrong reasons. This chapter also indicates the severity of their marriage as In a sense John blackmails Kathy Into not bringing up past events, which then seems to the reader as a way of him standing over her and having power over her. The point of the hypothesis chapter Is to Illustrate key reasons for Kitty's disappea rance and to see how inauthentic their marriage was. Hypothesis Chapter 3: This chapter describes the possibility that Kathy took a boat ride to clear her mind, ND during that ride, hit a sandbar and drowned.This is a key chapter as it hypothesis Kathy taking mental notes of what she felt needed to change, indicating she was ready to reform her relationship with John. Hypothesis Chapter 4: Chapter 18 suggests that Kathy disappearance Is one of human error. By miscalculating her trajectory, Kathy has lost hope of returning In the correct direction. It Is In this chapter that we discover more about Kathy sense of self- reliance as well as her affair with Harmon, her dentist, and the deep-seated guilt she till feels.Hypothesis Chapter 5: Lost within the wilderness, Kathy travels on a boat away from the burning cottage. It is alluded to that she has set â€Å"the fire† alight and left to simply escape the life she has with John. Furthermore, inside the â€Å"glittery' â€Å"lux ury and bliss† of a casino, this chapter conveys Kathy prior experiences with Tony and her innermost feelings at that particular moment In time. It adds to our understanding of John and Kathy relationship, and the depth of Tony's character and attitude. Hypothesis Chapter 6:By illustrating Kitty's personal conflicts, O'Brien explores her potential suicide. This values and â€Å"withheld intimacies†. Within her â€Å"decayed marriage† â€Å"the idea of happiness† is Kathy ultimate desire, as her suicide is expressed to be â€Å"a dark calm† from â€Å"the waning of energy'. Hypothesis Chapter 7: In chapter 27 it is hypothesized that John burnt Kathy with boiling water and then took her out on the boat on the lake and dumped her body in the lake. John then decides to â€Å"Join her for a while† as he feels â€Å"an underwater rush in his ears. He sakes up in bed and reaches â€Å"out for Kathy' but she â€Å"wasn't there. † Hypothesis Chapter 8: In this chapter, it questions all the hypothesis and states that no one â€Å"will ever know. † When John is mentioned, he switches out from John to Sorcerer and then back again. John does not know his true identity and he never did. Paragraph: O'Brien illustrates the inauthentic relationship of John and Kathy through his need for â€Å"absolute, unconditional love†. Their lack of communication led to the couple's mistrust towards each other because â€Å"they never communicated, never made love†.This was due to the fact John â€Å"was a dreamer† and constantly withdrawn from emotional situations. We see actions like these taken by John being attributed to this persona which demonstrates how separated John truly is from his physical presence in the world. His experiences with gliding and the â€Å"sorcerer† identity stay with him just like the mirror and the magic from his childhood and continue to shape his experiences with the world. Just like John's mirrors, Kathy disappearances prove to be her way of escaping the controlling ways of John, as Kathy â€Å"†¦ Get[s] this creepy leaning, like [his] always there†.O'Brien does this as a way of displaying John's uncanny need for affection. When John feels able enough to tell Kathy of his plans for the future, Kathy tells him that his plans feel calculated and manipulative, John is â€Å"assailed by the sudden fear of losing her, of bungling thing. † John still views his relationship as things to be rigged rather than nurtured. This is how he attempts to retain power and control of the situation. Riddled with doubts and insecurities on the outside, strangled with shame and secrets on the inside, John was incapable of expressing himself to others.O'Brien purposely added the scene where Kathy has an abortion as a metaphor for John denying Kathy needs throughout the course of the relationship. This is seen in parallel with John's desire to be something more than he already is; a better lover and a more courageous man. When the illusion is shattered and he has lost everything, including his wife, John actually begins to find some clarity. He realizes that inventing a new self was impossible, that he â€Å"never should have given the bucking show in the first place. †

Contemporary Politics and Economics in Mexico Essay

Over the course of Mexican history, the governmental and economic state of Mexico has been largely unstable. The nation was marked by dictatorial shifts in party-list (and their candidates) and their constant bickering with each other; the deformed presidency, the elite and the political group controlled the economic fervor with constant insurgencies from the lower classes; the shift of the informal traditional ‘relatively’ closed market system to an international open trading system as a form of ‘globalization’; and finally, the drastic environmental events, like the 1985 earthquake which had shaken up the nation. In the following paper, there is an attempt to elucidate the static forces that govern the Mexican politics and economics from 1980s to the contemporary times. Mexican politics was largely determined by the ‘evolution’ of the ruling party Partido Revolucionario Institucional (PRI), their gradual shifts or hold in power from a hegemonic- (1929 to 1979), bipartisan- (1979 to 1985) and finally, the pluripartisan stage (1988-2000). The bipartisan stage marked the initial infiltration of the opposing party Partido Accion Nacional (PAN) and the strong comptetion between the PRI, PAN and the PRD (Partido de la Revolucion Democratica during the pluripartic years. PRI had a hold on presidential seat for 71 years until it was put to a stop in the 2000 elections. The presidential monarchy from 1970 to 1982 coincided with a period of shared development in political organization with the emergence of the bourgeoisie in governmental positions and puts an end to the ‘sustained’ economy that Mexico originally enjoyed under the Echeverria . To combat the economic crisis and peso devaluation, the State attempted to intervene with the entrepreneurial activities, thus sparking State-Entrepeneur dissent; the private businesses erected Entrepreneurial Coordinating Council (ECC) institutions as a protective mechanism. Portillo delivered his counterattack by nationalizing bank systems and increasing the interest rates. Mexico experienced general economic quagmire — inflation, external inequity, currency devaluation, peso flight, mounting unemployment and low purchasing power — in 1976, 1982, 1987 [ e. g. 59 % inflation] and 1994-95 with middle periods of mild economic recuperation. The September 19 1985 earthquake, which killed approximately 6,500 to 30,000 individuals, aggravated the economic crisis. The 80s were dominated by neoliberal (semi-democratized state implementing free election rule) over the freemarket system, as a result of mounting external debts and the ‘Washington Consensus’. The freemarket system/informal market system originally dominated by local ‘street market vendor’ types, became an open humdrum to international financial organizations like the World Bank to ‘negotiate’ for the debts. The State Restructuring generally involved administration modernization, openness of the national market/participation with free trade with the State neighbors (e. g. 1986 General Agreement on Trade and Tariffs), privatization of public enterprises, and introduction of radical social and political reforms to the relatively ‘traditional’ State. The ‘Restructuring’ debilitated the State with most of the reforms resulting to dispersed control in politics, loss of ethics in politicians and political institutions, and mounting economic problems. The Neoliberal State, 1982-2000, demonstrated a stunningly low GIP per head of 0. 3 %. With income distribution becoming more unequal. The year 1994 marked the participation of State to the North American Free Trade Agreement (NAFTA). Inequality in income and devaluation of the market price coupled with the global inflation of prices created insurgencies from the lower classes and the emergence of anti-political groups like the Zapatista Army of National Liberation from the State of Chiapaz. The peso devaluation, increased exchange rate volatility and meltdown of stocks will persist up to the current state of economic affairs. This was naturally fueled by distrust of external investors to the weak form of governance. Federal Electoral Institute, mediated by ordinary citizens was erected in the early 90s to ensure that elections are ‘clean’ compared to PRI unfair appointing of offices in the past. Quesada won the 2000 election due to the insurgency and popular voting but have few votes from the Congress. It was the former President Zedillo who officiated the electoral results thus stunting the chance of PRI to question the results. The administration of Fox signed up with the Security and Prosperity Partnership of North America with the hope of modernizing the reforms and the pre-existing labor laws, opening investments in the energy sector, and improving the infrastructure. The 1994 NAFTA agreement’ beneficial effects were apparently not agreed upon by participants. Whereas the US reiterates that there is ‘speeding up’ of the economic activity of the free market system of Mexico as indicated by the thrillion dollar class, the quick economic growth did not improved the standards of living of the lower and middle class. Calderon, the current president of the Mexico and also a PAN member, experienced many oppositions from the PRD; the attacks were on post-electoral and on ‘Banobras-borrowing’. Calderon attempted to reduce the economic crisis of the country by producing reforms like Tortilla Price Stabilization Pact, salary caps, security policy and first employment program. The current presidents waged an active advocacy against drugs. The contemporary politics and economic changes in Mexico are centered on neo-liberalism with opening of the State to globalized free trade. The drastic results of the State restructuring persisted up to now and the reforms enacted by the current government will hopefully resolved the problems.

Analysis of all constitutes of successful service delivery Essay

Analysis of all constitutes of successful service delivery - Essay Example Thus, prior to direct interaction with the service, consumers form own expectations about experiences related to the service consumption. In such way, customers establish own standards against which in the future the quality of the service received will be compared in accordance with the disconfirmation model. In case if the expectations about the service consumption were greater then the actual quality of product received, the outcome is negative disconfirmation or, in the other words, dissatisfaction with the service received. Whereas, if the expectations were smaller then the quality of the services received, the outcome is positive disconfirmation or product satisfaction. (Lovelock, C., & Wirtz, J. 2004). The higher customer satisfaction is, the greater is the possibility of customer loyalty in the post consumption stage. Thus, customer satisfaction and loyalty are directly related. The concept of customer loyalty is of vital importance as repurchase of services gives significant advantages to the service producer: a continuous stream of profit, reduction of marketing costs, growth of per-customer revenue, decrease in operating costs, increase in referral, increase in price premium (Youjae, Y., Suna, L. 2004). In relation to the customer loyalty, the service recovery concept should be emphasized, as customer loyalty is often seen as a consequence of successful service recovery. ... Thus, service recovery significantly influences customer's attitudes alongside with behavioral intentions and results in a possibility of customer loyalty when successfully executed (Lovelock, C., Patterson, P.G., & Walker, R.H. 2001). Customer Expectations of Services: Formation As previously stated, customer expectations are formed during the first two stages of customer purchase decision and are closely related to knowledge about a service a customer already has. The expectations formation process is not only influenced by marketer's communications, but also is shaped by word of mouth communication, past experience, and personal need. While marketer's communication is a relatively simple concept, word of mouth communication and past experience should be further categorized. Scholars distinguish two sources of customer knowledge about a service: external research and internal research. While internal search is directly linked to previous experiences and influences both the level of desired and expected services, external search category unites implicit and explicit promises (marketer's communication) and word of mouth secondary information received from second sources. Consequently, the two major types of knowledge are distinguished: experience and familiar ity, knowledge received through direct involvement and second hand knowledge, respectively (Palmer, A. 2001). Customer service expectations can be categorized into 5 overall dimensions: reliability, tangibles, responsiveness, assurance, and empathy. The formation process is affected by numerous factors; in general, price is considered to be the dominant one. In the article "Understanding Customer Expectations of Service" by Parasuraman, A., Berry, Leonard L., Zeithaml, Valarie (1991), authors

Cole Haan Advertisment Essay Example | Topics and Well Written Essays - 1250 words

Cole Haan Advertisment - Essay Example This guy is a self-made man who just stumbled upon it having never planned a single day in his life. Two days ago, he was having drinks with a friend at a location within walking distance of his home. This friend of his brought one of his friends along, and that friend took something from Alec. Maybe it was wisdom, or maybe it was a sense of freedom and success like they had never felt before. Cole Haan is a well-known global lifestyle brand that defines American style, beauty, and luxury (Cole Haan). Cole Haan shoes are designed for comfort with a stylish look that can be worn by all types of men and women. The first thing that can be noticed when looking at this Cole Haan ad is that one picture is spread throughout the room. Many of these copies are attached to the wall, except not well enough to consider it some form of wallpaper. One may think that this person is either crazy or just being creative; maybe the pictures are of his beautiful looking wife and he is preparing somethin g special for her. This welcomes and tickles the curiosity of the audience by allowing the viewers to use their imagination and welcome new ideas into their world. It invites the viewer to think of simple romance and how great that very thought is. This thought allows the audience to reflect on their own relationships, or ones from the past there were special in their own right. This ad doesn’t show an anniversary of some sort; it just seems to be a man reflecting on the great things that he currently has and about living in the moment. This Cole Haan ad came from GQ magazine, which is a magazine that is designed to encourage quality living for men who want to better themselves. There are hundreds of ads in each magazine, and every single one of them is designed to catch the viewer’s attention. That being the case, Cole Haan attempts to catch the viewer’s attention by setting the outer color of the ad in white. In advertising, according to color-wheel-pro.com, w hite is associated with coolness and cleanliness because it represents snow (Color Wheel Pro). White brings the audience to a stop and makes everyone realize that there’s more than just snow here; it comes off as a picture within a picture, and soon you come to the realization that all the pictures are pictures within the actual pictures themselves. This gives the viewer a sense of curiosity about the image. The first thing that I noticed when further analyzing the ad is the incredibly ugly couch that this good-looking, successful man is laying on. This image welcomes the viewer to give themselves more freedom in their lives; it allows them to be more comfortable with something that is not usually thought of as aesthetically pleasing. It allows the viewer to reexamine their lifestyle and priorities. The shoes that the ad is selling seem to be a fraction of the cost that an average sophisticated couch would cost. It gives the viewer permission to be free and not worry about th e daily stress that life predictably brings. Having this man lie in a semi-organized room without a care in the world allows the viewer to relax and examine the man in the picture. This ad is aimed at all types of men, from the young man currently enrolled in college who is looking to join the workforce in a few years, to the recently married thirty-year old who will have his second kid in the next few