Searching for a Former Clarity free essay sample

With the release of â€Å"Searching for a Former Clarity,† a breath of fresh air is pumped into a suffocating punk rock scene. The bands third full-length album shows a maturity and composure not seen in many independently produced records. From start to finish, this is a barrage of witty lyrics and powerfully catchy choruses. Whether frontman Tom Gabel and Against Me! are singing about their friends and hometown of Gainesville, or trashing the stagnant rock scene and state of our nation, these guys have a lot to say. The bands tempo has decreased since its sophomore release, â€Å"As The Eternal Cowboy,† although the song structures and melodies have developed considerably. Gabels voice has sunk almost an octave, which is slightly disappointing as it steals some of the bands previous energy. Yet songs like â€Å"Problems† and â€Å"Dont Lose Touch† make the album more enjoyable than any other punk rock CD released this year. We will write a custom essay sample on Searching for a Former Clarity or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page An acoustic medley brings back memories of the bands earlier days when Gabel was a folky acoustic guitarist. The song delves deep into an emotional well, describing Gabels personal battle against drugs. The contrast in satirical and personal songs make for an interesting duality not heard on many releases. Through powerful guitar leads, bouncy bass lines and solid drum tracks, â€Å"Searching for a Former Clarity† harnesses the energy and convictions of this great band. Lyrically, Gabel continues to mature and analyze the world around him in a funny, sometimes cynical way. The bands third release may not be their best, but it is certainly one of the best of 2005. .

mapp v ohio essays

mapp v ohio essays The Mapp Vs Ohio Supreme Court Case was a turning point in our nation's history. It changed our legal system by forming the exclusionary rule, which in turn changed the way prosecution of a criminal is performed. On May 23, 1957, three Cleveland police officers arrived at Dolly Mapps home. They had reason to believe that paraphernalia and a fugitive of a recent bombing had been hiding out there. The officers asked if they could search the home without a search warrant, with the advice of her attorney she refused. Three hours later, four more police officers arrived to the scene. They knocked on the door but Ms. Mapp did not respond immediately. The officers then forcibly entered the home by knocking down the door and windows. Ms. Mapp demanded to see a warrant; but an officer showed her a blank piece of paper that he claimed to be a warrant. An aggravated with the situation, Ms. Mapp took the warrant and wiped her bosom with it. The officers arrested her an account she was belligeren t and rude. While Ms. Mapp was in handcuffs, the police conducted an extremely though search of the house by breaking things and search through private drawers and desk. They found no evidence of a fugitive and of anything bomb related, however they did find some lewd, and lavacious reading materials that were illegal in Ohio. Ms. Mapp was ultimately convicted in the Supreme Court of Ohio on account of her possession of the pornography. The search was illegal according to a previous ruling in Wolf vs. Colorado; but Ms. Mapp appealed claiming it violated due process of law. In a 5-3 vote, Wolf vs. Colorado was overturned and the exclusionary rule of law was developed and determined to be applicable in all courts. In the process, it has greatly effected our legal system, and the way it is run. The justice had very important decision to make; to either protect the rights of the accused or convict criminals at all cost. The court c...

Survey letter Research Paper Example | Topics and Well Written Essays - 500 words

Survey letter - Research Paper Example In order to express my heartfelt gratitude, I hereby enclose a gift certificate of MacDonald’s. Please enjoy with my complements. Attached, you will find a brief questionnaire concerning your business, and a self-addressed stamped envelope. Please return the survey no later than (August 15, 2014) so that i can complete my project on time. 3. What are the average net profits of Central Coast Wines in dollars or percent of sales after computing the overhead costs such as rent, administration, and inventory? (Use more than†¦.or less than†¦.in answering). Are these profits for one owner, or do they split between two or more partners? 7. Which brand is your best selling wine, and in what average quantities does it sell, per day, per week, and per year? What level of competition does this brand stand against other competitors’ products in the market – competitive advantage? 10. What chain of distribution does the company use in getting its products to the right market? Does the distribution channel have many intermediaries? Do these intermediaries affect the utility of the product, such as in price, place, and time

Why Caledonia Has to Adopt Free Cash Flows Approach and not Accounting Math Problem

Why Caledonia Has to Adopt Free Cash Flows Approach and not Accounting Profit Approach - Math Problem Example Moreover, it involves financial instruments such as inventory, which the corporation can easily convert into money. The cash flow statement can highlight the economic position of the firm and its solvency capacity within that financial period. Alternatively, the accounting profits refer to the gain or loss of the investment of the entrepreneur after the accumulative revenues are subtracted from the expenses (Profit ? = Revenues – Expenses). In addition, the net income is for the whole year (Wayman, 2010). For most corporations, revenues are realized when the money is earned but not received. This means some items can be sold on credit and recorded on the Income Statement as sales even if the money is not actually received. Why Caledonia has to adopt free Cash flows approach and not Accounting profit approach According to Mulford & Comiskey (2005), both the cash flow methods and accounting profits are methods that corporations use to assess their economic performance. However, the concepts of computing these two formulas are different and constitutes of different elements. Cash flows have several qualities that make it preferable than the accounting profits. First, cash flows consider the time value of transactions and money, which is important for the business. It considers the money value in a particular period has a different purchasing power than in a future period. Clearly, numerous economic conditions influence the fluctuation of prices and the accounting profits do not consider this. They assume the price remains constant for a particular economic period. For example, oil prices are affected by global factors such as depletion of oil wells, shortages or regulations, which cause the frequent alteration of the prices to meet the contemporary financial situations. In this instance, the cash flow approach will realize the inflows and expenditures of the new prices of the commodity according to the time of occurrence. Whereas the accounting profit model ignores this and uses the average price of the year in computing its revenues. Therefore, the corporation will be able to measure their liquidity situation more efficiently and thus this will help them in planning their operational functions better. Besides the cash flow model emphasizes real time payment unlike accounting profit is realized later ((Mulford & Comiskey, 2005)). If the corporation acquires finances directly after sales, they can use it when a great opportunity arises. They will not have to postpone their prospects since they have sold items on credit and do not have the actual money. Secondly, the accounting profit approach considers depreciation as an expense item and this is not an actual expense item (Mulford & Comiskey, 2005). Therefore, if the depreciation increases this will mean that the expenses will increase but this is not reflective of the true expense of the business. It is a non-cash amount that the corporation assumes it affects the profitability of the business. However, the cash flows ignore depreciation as cash expense since it does not have a monetary value. If Caledonia utilizes the cash flow approach, its profits will be higher and reflect the true cash position of the business, unlike a net profit figure which will be lower since it comprises of depreciation. Finally, the cash flow method is essential for capital budgeting which requires comparison of the benefits and costs (outflows) of the investment they are taking (Wayman, 2010). Since the cash flow method considers the cash values of the projects, it can be an appropriate basis to calculate the financial progress of the investment. Consequently, the accounting method disregards the cost at the time of initiation of the project. The

JOUR 330 Research Paper Example | Topics and Well Written Essays - 2000 words

JOUR 330 - Research Paper Example The video (viewer discretion advised due to graphic content) shows the CEO and his hunting party looking over a farmer's damaged crops, shooting at elephants at night, and Parsons posing with the dead bull. It also shows crowds of villagers field dressing the carcass the next morning.† (Burgess, 2011) Perhaps because the image recalled African safaris of the robber barons of late 19th century capitalism and the archaic, out of touch, and even barbaric behavior of the â€Å"super-rich,† bloggers around the world wrote articles protesting this, and thousands of customers cancelled accounts with GoDaddy. The company’s competitors took advantage of this, issuing free transfer and discount coupons for people who wanted to switch their business away from GoDaddy. This situation can be regarded as a case example in public relations because Bob Parsons illustrates exactly what not to do when media problems occur for a company. His actions, statements, and behavior in resp onse to the first controversy arguably made the situation even worse for him and his company in the public relations context. While the company claims it has not lost much business from this, the story will undoubtedly remain linked to the brand and competitors will continue to take advantage of this. To some degree, Parsons may have been overdue for a PR breakdown, because his company is known for a particular marketing campaign that is based on a certain amount of â€Å"sleaze†. Yet, for a company that once hoped to go public through an IPO, having the CEO of the company labeled this way in the mainstream press is very problematic. Consider that major media publications such as CNN, Salon, the New York Times, The Guardian, etc. all ran major articles on the story, and kept it active with update reports. In PR, the goal is for the problem to be out of the news cycle and out of discussion as soon as possible. When mainstream media repeat a story such as this over and over, it does continual damage to the brand and its credibility. For most people, the killing of an elephant is really a blatant act of stupidity, cruelty, and arrogance. That Bob Parsons defended his behavior immediately inflamed the situation. For example, instead of apologizing publicly, Parson conducted media interviews where he said: "These people have literally nothing and when an elephant is killed it's a big event for them, they are going to be able to eat some protein. This is no different than you or I eating beef. All these people that are complaining that this shouldn't happen, that these people who are starving to death otherwise shouldn't eat these elephants, you probably see them driving through at McDonald's or cutting a steak." (McCarthy, 2011) What Parsons did not critically understand is the fact that indeed millions of people do think and care deeply about issues such as environmental protection, endangered species, as well as the social justices issues related to hunger and global poverty. To compare eating an elephant to a problem for African starvation is simply a ridiculous justification. Salon critically notes that the original video Parsons posted included â€Å"captions to the nighttime scene that read ‘Bob Parsons fires first’ and ‘Bob Parsons fir

The Irony In The Truman Show English Literature Essay

The Irony In The Truman Show English Literature Essay Truman from The Truman Show and Meursault from The Stranger both have things that foreshadow their ultimate choices in life, which include symbolism, existential themes, and irony. In The Truman Show , there is irony present throughout the whole movie. During most of the film, Truman wanted to leave Seahaven and go explore the world. He had a desire to do more than just live a quaint, common life. He is unique, and it is his motivation that makes him stand out. His enduring determination helped him find the answer. For example, he almost drowned during a storm while sailing, but he persisted on. Truman got an answer, but it may not have been the answer he was searching for. Once Truman learned that his life was a television show, he realized he would not be as unique if he left. He would not be the center of attention, and now wants to be just an ordinary person outside of Seahaven. There also irony present throughout The Stranger, as Meursault also has somewhat of an epiphany towards the end of the novel. Throughout the story, Meursault is indifferent to many things and does not show strong moral values. For example, he kills a man without strong reasoning. After getting sentenced to death, he truly realizes why he is getting punished for his actions. He understands what will happen to him and accepts it. Ironically, instead of having moral thoughts or feelings of remorse, he believes that hatred of him would make him feel less alone. However, he realizes he becomes happier when he better understands human existence and purpose. As if that blind rage had washed me clean, rid me of hope; for the first time, in that night alive with signs and stars, I opened myself to the gentle indifference of the world. Finding it so much like myself-so like a brother, really-I felt that I had been happy and that I was happy again. For everything to be consummated, for me to fe el less alone, I had only to wish that there be a large crowd of spectators the day of my execution and that they greet me with cries of hate, (Part 2, Chapter 5, P.123). He feels lonely, and it is the hate from the crowd of spectators that help him feel less alone. Meursault faced a lot of things like an existentialist. For example, he was ready to accept his consequence after he shot the Arab. He also was ready for death, knowing it is inevitable. Some existential themes include freewill, controlling your own fate, accepting your fate, and taking responsibility for your own actions. These themes are all present in The Stranger. It was the freewill that led him to shooting the Arab, because he was in total control. He chose his fate, accepted the consequences, and took responsibility for what he did. For example, he realized he was going to die, and accepted it. There are also existentialist themes in The Truman Show. Although the shows creator, Christof, tried to keep Truman in Seahaven, he ultimately could not. Trumans freewill and control of his own fate led him to discovering the truth about Seahaven, and thus controlling the outcome of his life. He accepted the reality of his life being centered around a television show, but moved on by leaving Seahaven. Although Trumans artificial world came to an end, he entered reality as he left Seahaven. Symbolically, Trumans fake world coming to an end was foreshadowed by a previous event. The light fixture that fell as Truman left his home symbolized things starting to fall apart. Shortly after this even, there were more examples that caused him to be suspicious and doubtful of the world around him. Another great example of symbolism in the film was the unfinished bridge that Truman and Marlon had conversations on. Truman was always uncertain of something when he spoke to Marlon on the bridge, and it could represent Trumans unfulfilled life and uncertainty. Although Trumans life was unfulfilled in his eyes, there is something that foreshadows him traveling in the future and discovering something. The name of his sailboat was the Santa Maria, which was a famous boat that Columbus sailed to America on. This foreshadowed Truman leaving the town of Seahaven to explore a completely new world. There is much symbolism present in The Stranger as well. For example, Mersault does not like being uncomfortable, especially from the weather. Many perceive the sun as a source of warmth, sometimes beauty, but Meursault dislikes the heat. The sun normally brings joy, emotional warmth or comfort to an individual, but Meursault seems to dislike feeling emotional in any way. He also dislikes heat from the sun. The sun was a barrier of Mersaults emotions. It also led him to murder. While walking on the beach, Meursault encountered the Arab again. The Arab reflected light off of his knife from the sun. Meursault thought to himself, All I could feel were the cymbals of sunlight crashing on my forehead and, instinctively, the dazzling spear flying up from the knife in front of me. The scorching blade slashed at my eyelashes and stabbed at my stinging eyes, (Part 1, Ch.6, P.59). Right after this, he shot and killed the Arab. It seems like the little emotions that Meursault had took over his actions. Before walks up to the Arab and shoots him, Meursault thinks to himself, It occurred to me that all I had to do was turn around and that would be the end of it. But the whole beach, throbbing in the sun, was pressing on my back. I took a few steps toward the spring, (Part 1, Ch.6, P.58).However, towards the end of the novel he did gain some morals and understood much more about life. When he did, he looked into the window, with the sun shining behind it, and gazed at his reflection: I moved closer to the window, and in the last light of day I gazed at my reflection one more time, (Part 2, Ch.2, P.81). As you can see, existential themes, symbols and irony not only foreshadow, but affect Meursaults and Trumans ultimate choices in life.

Comparing Minorities as Portrayed in My Name is Asher Lev, Joy Luck Club, and Black Like Me :: comparison compare contrast essays

Minorities in America as Portrayed in My Name is Asher Lev, Joy Luck Club, and Black Like Me        Ã‚  Ã‚   Conflicting values are a constant issue in society. In diverse civilizations minorities become out ruled by the majority. In Twentieth Century American culture there are many difficulties in existing as a minority. The books My Name is Asher Lev, by Chaim Potok, and the Joy Luck Club, by Amy Tan, portray the aspect of being torn between two cultures as a conflict for today's minorities. Black Like Me, by John Howard Griffin, examines the hardships for a minority by progressively revealing them. The events of the three authors' lives reflect how they portray the common theme of the difficulties for a Twentieth Century minority. My Name is Asher Lev demonstrates that the aspect of the protagonist being torn between two cultures is a difficulty for minorities in America. Asher Lev was torn between being an artist and his Jewish community. In the novel, Potok describes in detail the "feelings, dilemmas and questions [minorities] bump into while trying to obey their traditions and their passions at the same time" (Chaim). The main character, Asher Lev, chooses to be an artist and winds up having to separate himself from his life. He explains, "I am a traitor, an apostate, a self-hater, an inflicter of shame upon my family, my friends, my people; also I am a mocker of ideas sacred to Christians" (Potok 1). By choosing the life of an artist, Asher faces a life of continuous pain due to betrayal to his family. The protagonist's painting of the Brooklyn Crucifixion "raises disturbing questions about anti-Semitism, conflict between Christians and Jews, and the tension between artistic conventions and religious imper atives" (My Name is Asher Lev 2877). It contradicted everything his family had raised him to believe in. He never fits into society since he defies his people and mocks the majority in this painting. Asher describes how his double culture life is doomed. "Asher Lev . . . was the child of the Master of the Universe and the Other Side. Asher Lev paints good pictures and hurts people he loves" (Potok 348). Asher moves from the religious to the secular world in the course of the novel. This is because Potok's novels "assume the impossibility of existing in both the religious and secular spheres" ("Potok, Chaim" 339).

First Draft. Chocolate Essay

Recently, chocolate has been getting mixed reviews from physicians, scientists, and mothers across the country. For years, people blamed the sugary confection for their expanding waist lines, acne problems, and caffeine jitters. But more research is being presented that claims not all chocolate is this sinister, and that some might actually be good for your health. Chocolate is proven to make us healthier, can benefits us mentally and it also can induce good hormones in our body. BODY. Researchers have proven that chocolate can make us healthier. Chocolate contains flavinoids, which have many health benefits associated with them. Flavinoids can trigger diseases fighting enzymes in our body and fighting tooth decay. Other than that, it also can lower blood pressure and combat heart disease. Chocolate in other hand also can lower â€Å"bad cholesterol† and reduce blood clots. The goodness of chocolate can be found in dark chocolate. A small bar of it every day can help keep your heart and cardiovascular system running well. Studies have shown that consuming a small bar of dark chocolate everyday can reduce blood pressure in individuals with high blood pressure. Dark chocolate has also been shown to reduce LDL cholesterol (the bad cholesterol) by up to 10 percent. Besides that, chocolate can benefits us mentally. Dark chocolate has even been known as a relaxing agent. It can reduce cortisol and catecholamine, the stress hormones, in the body. Chocolate in other hand also can increase theta brain waves, resulting in relaxation. So, if you are in stressful condition, you may eat chocolate in order to relax your mind. Scientists have found that the endorphins and opoids in chocolates makes people feel less anxious and worried and makes them relaxed. Chocolate can help us to boost up our memory. Further research is showing that the flavanols in cocoa are also good for boosting the memory and brain function in rats. Salk Institute researchers have found initial evidence that dark chocolate improves blood flow in the brain and might lead to improved memory as a result. Last but not least, chocolate is proven to induce good hormones in your body. Chocolate can stimulates the secretion of endorphins. Other than that, it also proven in producing a pleasurable sensation similar to the â€Å"runner’s high† a jogger feels after running several miles. Chocolate in other hand also contains a neurotransmitter, serotonin that acts as an anti-depressant. So, if you are in depressing mood, you may try to eat chocolate to calm yourself. It is not wrong if you want to eat chocolate if you can control the amount you take. CONCLUSION As a conclusion, it is true that chocolate have many benefits that can benefits us if we consume it. It’s also important to note that while dark chocolate could improve your overall health, too much of a good thing is not so good. Dark chocolate still contains sugars, calories, and saturated fats. Carefully monitoring how much your eat, while simultaneously cutting out another sweet from your diet or taking an extra walk around the block, will help balance the benefits and potential disadvantages of dark chocolate.

How and When Pregnancy Tests Work

How and When Pregnancy Tests Work Pregnancy tests rely on the presence of the hormone human chorionic gonadotropin (hCG), a glycoprotein that is secreted by the placenta shortly after fertilization. The placenta begins developing after the fertilized egg implants in a womans uterus, which happens about six days after conception, so the earliest these tests can be used to detect pregnancy is about six days post-conception. Wait to Take Test Fertilization does not necessarily take place the same day as intercourse, so most women are advised to wait until they miss their period before trying a pregnancy test. Levels of hCG double about every two days in a pregnant woman, so the test increases in reliability over time The tests work by binding the hCG hormone, from either blood or urine to an antibody and an indicator. The antibody will bind only to hCG; other hormones will not give a positive test result. The usual indicator is a pigment molecule, present in a line across a home pregnancy urine test. Highly sensitive tests could use a fluorescent or radioactive molecule attached to the antibody, but these methods are unnecessary for an over-the-counter diagnostic test. The tests available  over-the-counter versus those obtained those at the doctors office are the same. The primary difference is the decreased chance of user error by a trained technician. Blood tests are equally sensitive at any time. Urine tests tend to be most sensitive using urine from early morning, which tends to be more concentrated (meaning it would have the highest levels of hCG.) False Positives and Negatives Most medications, including birth control pills and antibiotics, do not affect the results of pregnancy tests. Alcohol and illegal drugs do not affect the test results either. The only drugs that can cause a false positive are those containing the pregnancy hormone hCG in them (usually used for treating infertility.) Some tissues in a non-pregnant woman can produce hCG, but the levels are normally too low to be within the detectable range of the tests. Also, about half of all conceptions dont proceed to pregnancy, so there may be chemical positives for a pregnancy that wont progress. For some urine tests, evaporation may form a line that could be interpreted as a positive. This is why tests have a time limit for examining the results. Its untrue that urine from a man will give a positive test result. Although the level of hCG rises over time for a pregnant woman, the quantity of hCG produced in one woman is different from the amount produced in another. This means some women may not have enough hCG in their urine or blood at six days post-conception to see a positive test result. All tests on the market should be sensitive enough to give a highly accurate result (~97%-99%) by the time a woman misses her period.

The Word Love essays

The Word Love essays I have never used the word  ¡Love ¡Ã‚ ¯ to my common college friends. I think that I use the word  ¡Love ¡Ã‚ ¯ to my family (parents, wife expectant baby) and my country when I was in the army; everybody will be patriot when they join the army. In most case, I do not use the word  ¡Love ¡Ã‚ ¯, especially in my college life. However, I love to say  ¡I love ¡Ã‚ ¯ sentence when I speak with English. I was in university for four years in Korea. However I had never been heard of love words and I never said that  ¡I love you, my friend ¡Ã‚ ¯. Most Korean stingy to say a love word to others, include me. Koreans feel abashed in that situation, even if they are husband and wife, most husbands in Korea do not say  ¡I love you, honey ¡Ã‚ ¯ to their wives. I am very surprised that every American people love to say love words in their life. At first, I thought that  ¡Oh, they are full of love, I already like American people! ¡Ã‚ ¯ however, they use it too much to everything. At this time, I cannot trust them when they say  ¡I love ¡Ã‚ ¯ sentence, because that most American love everything, hence I am not sure that they really love it. I barely understand that it is cultural gap between me and American friends. However, now days, when I speak with English with my friends, I usually say that  ¡I love ¡Ã‚ ¯ words. It is very comfortable way to use English; even I think that English made for  ¡Love ¡Ã‚ ¯. Every language has own specification, it is a magic of language I think. What if most people who use English do not say love word when they are talking? It will be awful; because of we already trained with the word  ¡Love ¡Ã‚ ¯ in English. I love to say  ¡I love ¡Ã‚ ¯ sentence when I speak with English, I think that is what American English is. ...

Paramilitarism Project Essay Example | Topics and Well Written Essays - 1250 words

Paramilitarism Project - Essay Example 1997 pp 1-18) The first known paramilitary law enforcement unit dates back to the Roman Empire as early as the year 6 A.D. (Sommerfield 2006) Originally made up of freed slaves, the group was formed for the sole purpose of protecting the Roman cities from fire, the group’s number and powers grew. Eventually free civilians joined their ranks and this law enforcement group elevated to elite status. (Sommerfield 2006) One hundred years later, policing evolved into a ‘head of state’ function across Europe. Lords and aristocratic figures often appointed representatives to maintain order. The English Saxons were similarly constructed. ‘Citizens were divided into groups often called tythings, each of which was headed by a tything man.’ (Sommerfield 2006) The tything groups were each part of a larger group that reported to a Shire-reeve from which the word sheriff originates. The Norman feudalism system witnessed a further revolution of the policy strategy. The tything man evolved into the parish constable who was accountable to the Sheriff who in turn evolved into the Justice of the Peace. (Sommerfield) By the 17th century policing strategies were firmly established. The police system primarily consisted of guards who were appointed from among the general citizenry. They were employed without compensation to watch the city gates and patrolled the streets on foot. As times changed, populations and economic structures grew to a point where this form of policing was no longer practical. As a result the first modern day police force was formed. This notoriety belongs to the London Metropolitan Police. Formed in 1829, the London Metropolitan Police became a model for which many commonwealth countries, inclusive of the United States of America would form their own police force. (Metropolitan Police) Paramilitary policing is not something that only came to fruition in recent years. Throughout history, there has always been a

Micro and Macro Economics Analysis of British Airways Coursework

Micro and Macro Economics Analysis of British Airways - Coursework Example Microeconomic Analysis Some of the demand and supply factors that have affected the profitability of British Airways as a company over the years include economic conditions, competition from other airlines, rise and fall in global oil prices, changes in government policy, and employees’ expenses. Economic conditions include one important demand and supply factor that affects the profitability of British Airways. For example, in the first few years of the new millennium, global recession has hit hard the company’s profitability. Generally, global recession means that the world’s economy is shrinking. A bad economy means that many people will not have a lot of money in their accounts to tour the world and in the process, affecting the company’s demand. This in the long run affects the profits of the company. Competition from other airlines is also a factor that affects the British Airways’ profitability. In the new millennium, the emergence of many lo w-cost airlines has really affected the company’s profitability by reducing the demand. ... When global oil prices rise, the cost of jet fuel, which is a by-product of the refined oil, will also rise. This will lead to a significant rise in the price of air tickets and in the long run, reducing the demand as well as the company’s profits tremendously. The vice-versa happens when the global oil prices fall. Recently, when oil prices rose, knowing that this would affect the company’s profits tremendously, BA executives took part in an illegal act of fixing fuel surcharges. This led to the fining of BA and the executives charged with a criminal act (Thompson and Martin, 2010, p.298) Government policy also affects the company’s profitability. When the government issues travel advisories to some destinations in the world due to terrorist attacks, the number of travelers to those destinations goes down and in the process reduces the company’s profits that would have been made in travels to those destinations. For example, the terrorist attacks on the W orld trade center had the government informing people of how the situation on the ground was and in the process, the number of travelers reduced tremendously bringing down the company’s profits. Employees’ expense is another factor that affects British Airways profitability. It forms a big part of the company’s costs which are later passed down to the travelers and which affects demand. For example, in 2002 when the British Airways was restructuring its business operations, it had to have 13,000 job cuts. This job cuts were an attempt by the company to cut its costs by 650 million pounds. This showed how employee expenses as a factor has a big impact on the company’s profitability (Young, 2007, p.42) Â   Â   The market structure in which the chosen company operates in is a