Stage 1 Essay Example | Topics and Well Written Essays - 1500 words

Stage 1 - Essay Example It is from this perspective that adolescent girls become an important subject of discussion due to the fact that adolescent girls have been found to be easily influenced by socialization, social influences, peer pressure, and social acceptability (Koplan, Liverman and Kraak, 2005). In effect, adolescent girls are more likely to make purchases of particularly food and nutrition products not necessarily because of the personal experience or education they have with the food, cosmetic or drug but because of the influences they receive from peers to purchase. It has even been established in research that due to the physical and biological changes that these girls experience at adolescence, they become more concerned about their bodies at teen ages and thus look for every means possible to appear as they find pleasing in their own eyes (Lackey and Kaczynski, 2009). Because of some of the key variables discussed about teen girls and for that matter female adolescents on their physical and biological changes and the quest for most of them to achieve a perceived perfect body appearance, this group has often become the target group for most advertisers in the food and nutrition industry. Due to the existing delight from the girls themselves, the advertisers often portray their food, cosmetic and drugs to have the potential of making these girls achieve the perfect bodies that they require or desire for themselves. As reflected in the second research question that seeks to answer the question of ways that advertisements influence the perception of girls on food products and services, Hindin, Contento & Gussow (2004) note that food products and services advertisements do not always represent the holistic truth about what they seek to portray. Rather, they target the intuitions of their audience such that what only things that when audience hear that will draw them to making purchases are represented in advertisements. This means that the case is not always holistic or tru e in what the girls are told in advertisements. Where there is lack of holistic presentation of information, the advertisers have been accused of keeping key information on products that has to do with side effects and risk effects of their food, cosmetic and drugs (Luder, Melnik and DiMaio, 2008). Based on the review above, the second research question will be particularly important in answering because it will open the understanding of girls on the purpose for advertisements and the need for more holistic approach to be taken towards the making of purchases rather than basing sorely on what is presented in advertisements. Once this is done, the aim for the first research question will be achieved because girls are going to be offered more and more options and bases for taking decisions on purchases. Where the accusation is also with false advertisement, the reports have been that what advertisements present is not what the products or services can really offer. In some other cases , advertisers have resorted to over emphasis of the true potency of what products and services being advertised can do, thereby portraying perfect body images that are not really as they are in the real world. But most of these girls take

Research current regulations concerning head injuries Essay

Research current regulations concerning head injuries - Essay Example The football associations are holding discussions to allow players to be putting on helmets during the game. The regulation concerning the helmet prohibits an opponent from holding a players helmet and pulling the head around. This rule is meant to protect the players from neck injuries and possible impairment. Another rule concerning the head injury is the rule that prohibits an opponent player blind block on a challenger’s head. The head is a delicate part of the body hence the rule that protects the receiver of the ball from being tackled by the head. The tackle to the head may be head to head, hand to head incident, or foot to head incident. All these tackles result in head injuries and sometimes lead to concussions. Head injuries may lead to concussions or damages to the brain and even deaths. The regulations governing head injuries in football are being developed because of the consequences of the injuries (Nelson, 354-401). Players who get head injuries suffer at a later date from dementia, short term memory, and brain diseases. Another rule governing the head injury requires a player who shows signs of concussion like dizziness to remain out of the field that day. After a concussion, there are regulations which are followed before a player is allowed to play again. A player who is unconscious must be evaluated by the doctor before he is allowed back to the field. The players are kept off the field until they show no symptoms of concussion. In addition to that the regulations require an independent neurologist to examine the player instead of the team doctor. The regulations also require that a player who has suffered concussion cannot return to the field until after one day. The rules also require all the players to have a full awareness of the severity of concussions. The rules do not prescribe the maximum number of concussions, but that depends on the coach and player. Every